South Nation Music Group is an artist development company based in Gothenburg, Sweden, with an international-focused label, publishing, live and management role for artists. Founded by Ole Söderberg.

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International artist development

We nurture artists from Sweden and around the world, helping them build sustainable, global careers. Our development process covers everything from creative direction to business skills, ensuring artists are ready to succeed in the USA, UK, Germany, Brazil, and beyond.

Music production & mixing

Our studio team specializes in high-quality production and mixing across soul, R&B, punk, and indie pop. We bring a collaborative approach to every project, blending Swedish innovation with international influences to create music that stands out worldwide.

Live performance & touring support

We guide artists through every step of live performance, from booking shows to tour planning and execution. With connections across major international music markets, we help our artists reach new audiences and grow their fanbase on stage.

Sync placement for film, TV, and games

Our sync team actively pitches music for placements in film, television, advertising, and gaming—opening new revenue streams and exposure for our artists in markets like the USA, UK, Germany, and Brazil.

Career coaching & business management

We provide hands-on coaching and management support, helping artists navigate contracts, marketing, and financial planning. Our goal is to empower artists as entrepreneurs, ready to thrive in the fast-changing global music industry.