South Nation Music Group welcomes Agnes Reidmar as new Head of Live

South Nation Music Group is growing.

We’re proud to welcome Agnes Reidmar as our new Head of Live. With strong drive, a genuine love for music, and a sharp instinct for live experiences, Agnes steps into a key role in our continued work to build sustainable artist careers and stronger stages for the future.

Agnes is a young and ambitious force with music close to both her heart and her hands. As a guitarist, she brings her own understanding of artistry, expression, and the energy that happens when music meets an audience in real time. That makes her a natural addition to the world of South Nation Music Group, where live is not just a channel, but a crucial part of artist development, identity, and long-term growth.

An important step forward

At South Nation Music Group, we work long-term with artist development, music production, management, sync, live, and strategy. Strengthening our team with a dedicated Head of Live is an important step in our continued evolution.

With Agnes on board, we want to create even better conditions for our artists to grow on stage, build stronger relationships with audiences, and develop live formats that last — both creatively and commercially.

Live that builds real careers

For us, live is about more than shows.

It’s about creating momentum, building culture, opening doors, and giving artists the right conditions to take the next step. Agnes Reidmar will help drive that development forward together with us, with a focus on structure, energy, and new opportunities within the live space.

Her role will be central in developing South Nation Music Group’s live offering and strengthening our position as a modern, artist-focused player in the music industry.

A warm welcome to Agnes

We’re very happy to have Agnes with us on this journey and look forward to everything we’ll build together.

This is only the beginning.

Welcome to South Nation Music Group, Agnes Reidmar.